Fresh-cut Vegetables at Supermarkets in Bangladesh

• Druk: 2021
• Autor: Samia Afrin
• Wydawca: KS OmniScriptum Publishing

The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors to purchase fresh-cut vegetables, a 5-point Likert scale and Logit model were used in this study, respectively. On an average, customers had moderately favorable attitude towards fresh-cut vegetables. Results of the Logit model indicate that age, education, family member, having maid servant, income, perception have significant effect on purchasing of fresh-cut vegetables. In general, younger, having higher education, large family and higher income increases the possibility whereas having maid-servant decreases the possibility to purchase fresh-cut vegetables. Customers identified unavailability of items, higher price, shorter shelf life, quality and color deterioration and safety as major problems for purchasing fresh-cut vegetables.

• Kategorie:
  1. Książki »
  2. Książki obcojęzyczne »
  3. Książki obcojęzyczne - nauki ekonomiczne
• Język wydania: angielski
• EAN: 9786138948339
• Liczba stron: 100
• Wymiary: 15.2x22.9cm
• Data premiery: 15.06.2021