Positive Networking

• Druk: 2023
• Autor: Mike Stokes
• Wydawca: Exportential Ltd

Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.

Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst!

This book helps new and inexperienced business networkers to

·        find the most appropriate networking groups for their businesses

·        understand how to network effectively

·        recognise the mistakes that poor networkers make

It also assists organisers of networking events by

·        outlining how to establish and grow a networking group

·        suggesting ways in which rounds of elevator pitches can be spiced up

·        explaining in detail how to set up and run 20 different networking formats

The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas.

If your networking is NOT working, it is almost certainly your own fault, and this book explains why.

• Kategorie:
  1. Książki »
  2. Książki obcojęzyczne »
  3. Książki obcojęzyczne - nauki ekonomiczne
• Język wydania: angielski
• EAN: 9781739334208
• Liczba stron: 224
• Wymiary: 12.7x20.3cm
• Data premiery: 20.12.2023