Księgarnia PWN

Getting to yes, Negotiating an agr...

Roger Fisher, William Ury

Książka (miękka)

38,80 zł

43,11 zł

The Copy Book

Wydawca: Taschen

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and... więcej »

79,62 zł

91,00 zł

The Copy Book

Książka (twarda z obwolutą)

79,62 zł

91,00 zł

The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from... więcej »

52,20 zł

58,00 zł

Ogilvy on Advertising

Książka (miękka)

52,20 zł

58,00 zł

Mid-Century Ads

Wydawca: Taschen

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai... więcej »

102,60 zł

114,00 zł

Mid-Century Ads

Książka (twarda)

102,60 zł

114,00 zł

The World's Best Shops

How they started, the people behind them, and how you can open one too

Wydawca: Gestalten

A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi... więcej »

191,18 zł

207,00 zł

The World's Best Shops, How they s...

Książka (twarda)

191,18 zł

207,00 zł

All-American Ads of the 70s

Autor: Steven Heller

Wydawca: Taschen

Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th... więcej »

133,20 zł

148,00 zł

All-American Ads of the 70s

Steven Heller

Książka (twarda z obwolutą)

133,20 zł

148,00 zł

- 19 %

The Best Practice of Marketing Management in Polish and International Enterprises

Redakcja: Kamila Szymańska, Kamila Szymańska

Wydawca: Wydawnictwo Uniwersytetu Łódzkiego

Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację... więcej »

36,37 zł

44,90 zł

- 19 %

The Best Practice of Marketing Man...

Kamila Szymańska, Kamila Szymańska

Książka (miękka)

36,37 zł

44,90 zł

- 46 % outlet

Marketing Automation Revolution - Outlet

Using the potential of Big Data

Autor: Grzegorz Błażewicz

Wydawca: Wydawnictwo Naukowe PWN

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions... więcej »

42,66 zł

79,00 zł

- 46 % outlet

Marketing Automation Revolution - ...

Grzegorz Błażewicz

Książka (miękka)

42,66 zł

79,00 zł

Logo Design Global Brands

Wydawca: Taschen

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q... więcej »

76,81 zł

91,00 zł

Logo Design Global Brands

Książka (twarda z obwolutą)

76,81 zł

91,00 zł

The Package Design Book

Wydawca: Taschen

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ... więcej »

76,81 zł

91,00 zł

The Package Design Book

Książka (twarda z obwolutą)

76,81 zł

91,00 zł

- 11 %

New media in the marketing communication of enterprises in the international market

Autor: Małgorzata Bartosik-Purgat

Wydawca: Wydawnictwo Naukowe PWN

The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev... więcej »

88,11 zł

99,00 zł

- 11 %

New media in the marketing communi...

Małgorzata Bartosik-Purgat

Książka (miękka)

88,11 zł

99,00 zł

This is Marketing

Autor: Seth Godin

Wydawca: Portfolio Penguin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel... więcej »

76,12 zł

87,00 zł

This is Marketing

Seth Godin

Książka (miękka)

76,12 zł

87,00 zł