Challenges for Companies and Consumers on International Market

• Druk: Katowice, 2018
• Redakcja naukowa: Justyna Matysiewicz, Kim Fam, Sławomir Smyczek
• Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to Economics in Katowice in 2017. This Conference, organized each year by the MAG Scholar, provided wonderful opportunity for academics and professionals from all over the world to share their knowledge, skills, and experience in the field of internationalization and all new phenomena on market. The entire publication is divided into five parts and contains selected papers presented at the 27th MAG Scholar Global Business, Marketing & Tourism Conference on “European Marketing from Global Perspective” in Katowice. First part provides inside to international environment element which influence on performance of companies and consumers. Second one presents selected aspects of marketing activities and instruments used on international market. Part three is focus on different business models undertaken by companies on international market. In part four there are papers which describe selected aspects of consumer behavior. Part five, which conclude this book, discusses range of papers dedicated to new trends in consumer behaviors on international market. The book does not cover all the important problems and issues of internationalization. It allows, however, prepare them as identification, presenting the importance and role of internationalization for companies and consumers on contemporary market.

• Kategorie:
  1. Ebooki i Audiobooki »
  2. Ebooki »
  3. Ekonomia, biznes
• Redakcja: Justyna Matysiewicz, Kim Fam, Sławomir Smyczek
• Język wydania: angielski
• ISBN: 978-83-7875-537-1
• ISBN druku: 978-83-7875-536-4
• Liczba stron: 251

Foreword	7
Acknowledgement	9
Part I
International environment for companies and consumers 
Marzena Czarnecka, Grzegorz Lot
Consumer protection standards on electricity markets	13
Urszula Grzega 
Selected elements of living conditions of the population of the European Union	25
Agata Małysa-Kaleta
Cultural determinants of consumer behavior in marketing practice – selected aspects	36
Part II
Marketing instruments and companies performance on international market
Jean Pfiffelmann
Talent attraction in global business through employer brand image	57
Jakub Wolny, Marta Grybś-Kabocik
Methods of low-budget promotion of startups	78
György Jóna, Levente Varga
Case study on marketing of a focal firm – a network approach	87
Part III
Business models of companies on international market 
Patryk Mączko 
International business activities on moto-vehicles market	101
Agnieszka Tetla 
Logistic consumer service in preventing consumer misbehavior on insurance market	116
Tomasz Silwanowicz
Origin and development of collaborative finance	124
Part IV
Consumers and their behavior on international market
Aleksandra Burgiel
Consumers’ attitudes towards non-ownership consumption and their managerial implications 	139
Gabriela Hanus
Children and adolescents as consumers on food market and their food choices – literature and research review	159
Izabela Sowa
Rationality of consumers’ behaviors as the basis of their typology	171
Sławomir Smyczek
Differences and similarities in consumer behavior on international market	186
Part V
New trends in consumer behavior on international market
Krzysztof Hojeński, Agnieszka Put 
Benefits and threats for consumers of free-to-play games	205
Marta Grybś-Kabocik
Misbehavior of e-shops’ consumers – empirical analysis	227
Agnieszka Hat 
Consumer ethnocentrism in service markets – the identification of typological groups	233
List of authors	251