
Internet Communication Management. International Week
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Zobacz więcejSzczegóły produktu
- Data wydania
- 1 sty 2012
- Format pliku
- eBook (pdf)
Więcej informacji
| EAN | 5900497302005 |
|---|---|
| SKU | 300007524 |
| Data wydania | 1 sty 2012 |
| Multiformat | eBook |
| Format pliku | eBook (pdf) |
| Format pliku elektronicznego | eBook |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
Internet Communication Management. International Week
Spis treści
Foreword 9 Acknowledgements 11 Izabela Gajda-Perek, ASSUMPTIONS AND OUTCOMES OF THE UNDERTAKING – FIRST INTERNATIONAL WEEK ‘INTERNET COMMUNICATION MANAGEMENT’ AT UNIVERSITY OF ECONOMICS IN KATOWICE 16 Małgorzata Pańkowska, INTERNATIONAL WEEK AS EDUCATIONAL CHALLENGE 22 Edyta Lachowicz-Santos, ANALYSIS OF THE SURVEYS CONDUCTED AMONG PARTICIPANTS OF THE INTERNATIONAL WEEK AND NEW MEDIA DAY 31 Danuše Bauerová, LEARNING 2.0 STRATEGY DEVELOPMENT 38 Malte Beinhauer, THE IMPACT OF ENTERPRISE 2.0 51 El Hassan Bezzazi, INFORMATION CONTROL ASPECTS IN COLLABORATIVE eLEARNING NETWORKS 65 Adriana Schiopoiu Burlea, THE ETHICAL ISSUES IN INTERNET COMMUNICATION 78 Antonio Cartelli, DIGITAL TECHNOLOGIES, KNOWLEDGE CONSTRUCTION AND SUBJECT DEVELOPMENT 94 Frederic Gimello-Mesplomb, SOME EPISTEMOLOGICAL CONSIDERATIONS ABOUT THE THEORIES OF FILM AND CULTURAL CONSUMPTION IN THE INTERNET AGE: REVISITING SUPERSTARDOM MODELS, LONG TAIL PHENOMENON AND QUALITY APPRAISAL 105 Ching-Heng Pan, Lichun Chiang, THE UTILIZATION OF WEB 2.0 APPLICATIONS FOR PUBLIC PARTICIPATION: ACCEPTANCE FACTORS OF BUREAUCRATS' ATTITUDES 116 Bernardino Quattrociocchi, THE INFORMATION COMMUNICATION TECHNOLOGY (ICT) TO SUPPORT THE INTERNATIONALIZATION PATHS OF THE ENTERPRISES IN THE FASHION FIELD 130 Claus-Peter Rückemann, CURRENT RESEARCH ON MULTIDISCIPLINARY INFORMATION AND COMMUNICATION SYSTEMS 146 Christine Röll, NEW MEDIA AND LANGUAGE TEACHING 169 John Traxler, NEW MEDIA: THEIR IMPACT ON BUSINESS, INFORMATION, ORGANISATIONS, AND SYSTEMS 181
Internet Communication Management: Klucz do Efektywnej Nowoczesnej Strategii
W dobie dynamicznych zmian technologicznych, skuteczne zarządzanie komunikacją internetową staje się nieodzownym elementem sukcesu w biznesie i marketingu. Nasza rekomendacja obejmuje najnowsze publikacje, które pomogą Ci zrozumieć i wykorzystać potencjał nowoczesnych systemów informacyjnych, mobilnej komunikacji oraz wyzwań XXI wieku, aby osiągnąć przewagę konkurencyjną i rozwijać swoją działalność w globalnym środowisku.
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Internet Communication Management. International Week
Cena produktu
Cena okładkowa – rynkowa cena produktu, często jest drukowana przez wydawcę na książce.
Najniższa cena z 30 dni – najniższa cena sprzedaży produktu w księgarni z ostatnich 30 dni, obowiązująca przed zmianą ceny.
Wszystkie ceny, łącznie z ceną sprzedaży, zawierają podatek VAT.