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The Medium is the Massage

Marshall McLuhan, Quentin Fiore

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Szczegóły produktu

Data wydania
31 paź 2019
Oprawa
miękka
Autor/Redaktor
Marshall McLuhan, Quentin Fiore
Wydawca
Penguin Books

The Medium is the Massage

In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time. How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

 

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The Medium is the Massage: Odkryj moc mediów i ich wpływ na nasze życie

Zapraszamy do fascynującej lektury klasyka, który zmienił nasze spojrzenie na komunikację i technologię. "The Medium is the Massage" to niezwykłe połączenie grafiki i głębokiej analizy, które ukazuje, jak media kształtują społeczeństwo, percepcję i codzienne życie. Przygotowaliśmy dla Państwa również inspirujące rekomendacje, takie jak "Knights of Art", "The Incomplete Vol. 2" czy "Scotland's Story". Odkryj, jak media wpływają na naszą rzeczywistość i jak możemy lepiej z nimi współistnieć.

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The Medium is the Massage