The retail trade in Europe – diagnosis and future prespectives

• Druk: Katowice, 2015
• Autor: Agata Stolecka-Makowska, Barbara Kucharska, Grzegorz Maciejewski, Michał Kucia, Mirosława Malinowska
• Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers` needs, which may be satisfied in retail trade, contribute to the commencement of diverse ways of providing products to their customers by retail trade enterprises. The result of these changes is a new structure of retail trade network in particular European countries.
The objective of this study is the diagnosis of retail trade functioning in Europe and an attempt to outline perspectives and directions of development of this economic sector. The report constitutes a complex study of retail trade, retailers and retail chains functioning in Europe and its selected countries.
The characteristics of retail trade in Europe were conducted on the basis of available Eurostat statistics, data published by national statistical offices, research agencies, organisations of retailers and other institutions dealing with retail trade.
The primary sources were used for the needs of this work as well. The extensive objectives of this work required specifying the subject and spatial matter of direct research. The objects of the research were inhabitants of selected European countries: Belgium, Finland, France, Germany, Poland, Romania, Slovakia and Hungary.
The attempts to predict perspectives and directions of retail trade development in Europe were based on the experts` evaluation method.
The publication will certainly be very interesting for all people dealing with the issue of retail trade on a daily basis. The managers of retail companies, researchers as well as students will find these themes very useful.

• Kategorie:
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  3. Ekonomia, biznes
• Język wydania: angielski
• ISBN: 978-83-7875-255-4
• ISBN druku: 978-83-7875-255-4
• Liczba stron: 158

Introduction           7

Chapter 1. Theoretical and methodological aspects of retail trade research in Europe        9

1.1. Specific of retail trade as a research subject       9
1.2. Source foundations for retail trade research in Europe    17
1.3. Methodological assumptions for retail trade research in Europe   25

Chapter 2. Retail trade in Europe           29

2.1. Retail trade in European Union in the years 2008-2012   29
2.2. Retailing in European countries in the years 2008-2012    37
2.3. Retailers in Europe        46

Chapter 3. Retail trade in selected European countries     58

3.1. Characteristics of research samples     58
3.2. Retailing in European countries – case study      61
3.2.1. Belgium           62
3.2.2. Finland            71
3.2.3. France           79
3.2.4. Germany         88
3.2.5. Hungary           98
3.2.6. Poland            106
3.2.7. Romania          113
3.2.8. Slovakia           122
3.3. Perspectives and directions of retail trade development in 2020 according to experts          129

Conclusion            141
Bibliography         145
List of tables         151