How do you attract the "other half" to spend their affluence on your products and services? Learn the practical strategies that encourage loyalty in those with the power to buy.więcej »
She-Wolf explores the cultural history of the female werewolf, from her first appearance in medieval literature to recent incarnations in film, television and popular literature.więcej »
St. Paul noted "I do not understand what I do. For what I want to do I do not do, but what I hate I do" (Romans 7:15). We do what we hate either by sinfully transgressing Jesus' commands, or becaus...więcej »
Spent Matches explores the possibility that a few small paradigm shifts within the church might make the difference between extinction and effectiveness. In fact, takin...więcej »
In 'Subversive Spinoza', philosopher and political activist Antonio Negri spells out the philosophical credo that inspired his radical renewal of Marxism and his compelling analysis of the modern s...więcej »
A complete road map for how to successfully expand your company through acquisitions--because when done right, the fruits of your labor are abundant!więcej »
Mockumentary is now an established part of the spectrum of television styles, with both deep roots in television history and a key part of innovations in the sitcom genre since the 1990s. Tracing t...więcej »
Based on the set of managerial competencies specially developed by the American Management Association for a new core management curriculum, The AMA Guide to Management Development provides readers...więcej »
Covering the whole twentieth century, this work collects in a single, brief volume, documents reflecting key aspects of the Civil Rights Movement: the voices of social activists (and opponents), th...więcej »
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, apply...więcej »
The book is a highly original and long overdue examination of the ways that European concepts of time were imposed on other cultures as a component of colonisation. It brings together two co...więcej »
Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for compan...więcej »
Assembling a diverse group of commentators, activists and academics, this book answers the following questions: who gets to exercise free speech and who does not? What happens when powerful voices ...więcej »
An updated edition of this accessible critical reader, with additional chapters including an introduction that contextualises the rise of each theoretical perspective and draw links between them.więcej »
The authors of the widely acclaimed The Purchasing Machine deliver an eye-opening look at the power of supply management with The Incredible Payback. Great companies save money every day. Now every...więcej »
Using the catastrophic failure of the drugs prohibition policy in Ireland as a case study, this book exposes the illusory foundations of the monolithic and seemingly invincible international system...więcej »
The way you treat your employees will be the way they treat your customers. Follow the wise advice and insightful examples in The Kindness Revolution, and experience the enormous payback in loyal c...więcej »
This book is the first major study of England's biggest and best-known witch trial which took place in 1612, when ten witches were arraigned and hung in the village of Pendle in Lancashire.więcej »
The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of America...więcej »