Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
To be able to comprehend the current social, economic, and poli?? cal processes, one should place them in a broad spatial context. The changes that have taken place in recent decades in all areas o...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
Personal finance and financial advice are an increasingly important discipline in financial sciences, as evidenced by the growing number of research and publications in this field. One of the visib...więcej »
The monograph presents the results of research conducted in Poland and Greece. The originality of the monograph is also evidenced by its interdisciplinarity - it combines issues related to the ente...więcej »
We are presenting you with a study containing formulas and tables necessary for the application of quantitative methods in practice. The publication can be useful to students of various faculties o...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
The book Money matters covers most topic-related areas of Finance, Banking and Accounting. It is targeted at university students and professionals from intermediate to advanced level of language co...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
The monograph Global Financial Reporting: The Past, Present and Likely Future, one in the series of seven monographs written on the occasion of the 70th anniversary of the Department of Accounting ...więcej »
„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business...więcej »