Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
The book Money matters covers most topic-related areas of Finance, Banking and Accounting. It is targeted at university students and professionals from intermediate to advanced level of language co...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
The monograph Global Financial Reporting: The Past, Present and Likely Future, one in the series of seven monographs written on the occasion of the 70th anniversary of the Department of Accounting ...więcej »
„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business...więcej »