Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for EveryoneMicrosoft’s CEO tells the inside story of the company’s continuing transformation, whi...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
The blockbuster number one international bestselling phenomenon is back … not that it ever really went away. This easily-read story quickly demonstrates three very practical management techn...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
One of the most creative and influential entrepreneurs of our timeBrains behind the Tesco Clubcard, the first and largest loyalty card globallyA successful pioneer in the da...więcej »