Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
No idea what you're doing? No problem. Good managers are made, not born.Top tech executive Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d w...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed – chairman of REED, Britain’s largest recruitment company – offers i...więcej »
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It&r...więcej »
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a c...więcej »
Uniwersalny biznesowy słownik angielsko-polski, polsko-angielskiNiezbędne wyposażenie biura. Specjalnie wybrane 25 000 haseł i zwrotów z zakresu ekonomii, handlu i prawa...więcej »