'A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business.Or so we are told.<...więcej »
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Mad...więcej »
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
"How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a tim...więcej »
To be able to comprehend the current social, economic, and poli?? cal processes, one should place them in a broad spatial context. The changes that have taken place in recent decades in all areas o...więcej »
'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned ...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
Personal finance and financial advice are an increasingly important discipline in financial sciences, as evidenced by the growing number of research and publications in this field. One of the visib...więcej »
The monograph presents the results of research conducted in Poland and Greece. The originality of the monograph is also evidenced by its interdisciplinarity - it combines issues related to the ente...więcej »
We are presenting you with a study containing formulas and tables necessary for the application of quantitative methods in practice. The publication can be useful to students of various faculties o...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Success is not final and failure is not fatal.Maria Hatzistefanis should know. Having spent 20 years building her own company (described by the press as 'an overnight success'), she ack...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »