'A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business.Or so we are told.<...więcej »
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Mad...więcej »
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
"How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a tim...więcej »
'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned ...więcej »
This monograph is the result of a scientific investigation conducted by the research team of the International Economics Department of the Cracow University of Economics. Its scope embraces a wide ...więcej »
From a theoretical and practical point of view, we are taking you in this book on an intellectual journey where we will present taxes and the tax system in economic terms. We understand tax syst...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...więcej »
"The monograph is a systematic and multilateral introduction to the ecological economics and economy of sus-tainable development. It is the result of merging into a concise whole of the issues...więcej »
Publikacja jest nowym wydaniem - gruntownie przejrzanym, poprawionym i uzupełnionym.Zawiera około 117 000 terminów i skrótów, wystepujących w fachowej literaturze p...więcej »
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...więcej »
Publikacja jest nowym wydaniem - gruntownie przejrzanym, poprawionym i uzupełnionym.Zawiera około 117 000 terminów i skrótów, wystepujących w fachowej literaturze p...więcej »
History is a source of red flags. However, one must learn to read them and distinguish what is barely temporary in its nature from what can lasts for centuries. System reforms that support the...więcej »
History is a source of red flags. However, one must learn to read them and distinguish what is barely temporary in its nature from what can lasts for centuries. System reforms that support the effi...więcej »
Success is not final and failure is not fatal.Maria Hatzistefanis should know. Having spent 20 years building her own company (described by the press as 'an overnight success'), she ack...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...więcej »