Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
No idea what you're doing? No problem. Good managers are made, not born.Top tech executive Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d w...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, ...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
‘Why is there so much inequality?’ Xenia asks her father, the world-famous economist Yanis Varoufakis.Drawing on memories of her childhood and a variety of well-known tales ...więcej »
It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed – chairman of REED, Britain’s largest recruitment company – offers i...więcej »
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It&r...więcej »
The Communist Manifesto was first published in London in 1848, by two young men in their late twenties. Its impact reverberated across the globe and throughout the next century, and it has come to ...więcej »
How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier? And what does the future hold for it? With brilliant clarity and insigh...więcej »
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a c...więcej »
