Aganomics
So what is AGANOMICS? Well, aside from a self serving play on my last name and obvious attempt to use a familiar term associated with our 40th president to catch your eye, it is "the" answer for people who know they need to prepare for retirement but dread all of the work involved. Simply stated, AGANOMICS is a shortcut.
Why write it?
70 million potential readers need this book! This is the number of baby boomers that will be retiring over the next 20 year who have virtually no clue how to successfully make the transition from working to retirement. Unfortunately, today, the vast majority of financial advisors and firms are not very well versed in this area. They attempt to position themselves as "the people" who will help clients transition into retirement, but the simple fact is that they are generally only prepared to talk about investments.
However, for most in retirement how well they live has little to do with how their investments perform. Why... because this is NOT where the money comes from:
Social Security - 39%
Continued employment - 26%
Pensions - 19%
Personal savings - 13%
Other - 3%
Source: Social Security administration
So we have a problem...the entire industry is chasing the wrong numbers (the 13%). However, this also presents an opportunity. Aganomics is different because it looks at all sources of income and allows virtually anyone to put together a plan that works. How? Simple, it tells them what they need to know and more importantly what they need to do!
In addition to examining what really matters AGANOMICS gives readers an easy to follow process that shows them, step by step, how to build a plan that they understand and can easily implement on their own... in 90 minutes! This is crucial because the reason why the majority of people do not plan is because they do not want to take the time. AGANOMICS just asks for 90 minutes...
Why it will sell
Overcoming the apathy and natural reluctance for people to address and become responsible for their own finances is a tall order. However, this is something that nearly 70 million baby boomer will be doing over the next 20 years. Someone simply needs to show them how...and do it in a manner that requires minimal effort and knowledge. Aganomics effectively does both!
Who will buy it
In addition to the obvious target market (people near, at, and in retirement) an additional opportunity exists. Unlike most self-help books whereby the author acts as a consumer advocate looking to protect the reader from all the unscrupulous "bad guys" (lawyers, salespeople, etc.) Aganomics is rather agnostic in this regard. Therefore, it can be marketed directly to financial services firms for the consumption of both advisors and clients.
Biography:
Mike has nearly 20 years of experience in the financial services industry with the last decade solely dedicated to helping workers transition from working years to retirement.
He has been widely published in financial services periodicals and is a frequent speaker at industry conferences and symposiums.
Mike earned a BA in Wealth Management and Masters Degree in Business Administration from Capital University and successfully completed a certificate course in retirement planning from the Wharton School of Business at the University of Pennsylvania. He holds FINRA series 7, 24, and 66 licenses and has earned the professional designations of Certified Financial Planner (CFPO), Chartered Financial Consultant (ChFC), Certified Retirement Counselor (CRC), and Certified Retirement Administrator (CRA). Mike is also proud to have been named as one of "America's Best Financial Planners" by the Consumers' Research Council of America.
