The Innovator's Dilemma, with a New Foreword

• Druk: 2024
• Autor: Christensen Clayton M.
• Wydawca: Harvard Business Review
• Typ oprawy: twarda

The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership.

Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.

Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

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• Język wydania: angielski
• ISBN: 9781647826765
• EAN: 9781647826765
• Liczba stron: 320
• Wymiary: 16.0x24.0cm
• Waga: 0.65kg