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New media in the marketing communication of enterprises in the international market
Wydawca:
Wydawnictwo Naukowe PWN
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
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88,11 zł
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Robotization of production processes
Wydawca:
Wydawnictwo Naukowe PWN
It is a practical compendium devoted to robotics, initiating the reader into the mysteries of modern science regarding one of the fastest developing technologies of the 21st century.
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Media Economics Economic Issues in the Media
Theory and practice
Wydawca:
Wydawnictwo Naukowe PWN
In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. T...
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Political Science. Approaches, categories and principles
Wydawca:
Wydawnictwo Naukowe PWN
Marcin Skinder
Doctor of Political Sciences at the Kazimierz Wielki University in Bydgoszcz,
author of several books about among others social sciences,
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MARKETING AUTOMATION REVOLUTION Using the potential of Big Data
Wydawca:
Wydawnictwo Naukowe PWN
Seria:
Marketing PWN
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing deci...
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Applied Psychology of Time
Wydawca:
Wydawnictwo Naukowe PWN
Polish psychologist, Urszula Tokarska, has done a great service to the emerging field of temporal psychology by creating this unique volume, along with 18 authors from around the world, which illus...
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