MARKETING AUTOMATION REVOLUTION Using the potential of Big Data

MARKETING AUTOMATION REVOLUTION Using the potential of Big Data: Nowa era w marketingu cyfrowym

W dobie dynamicznych przemian technologicznych, rosnącej penetracji internetu oraz rozwoju technologii mobilnych, marketing musi dostosować się do nowego typu konsumenta, który pozostawia ślady w cyfrowej przestrzeni. Książka "Marketing Automation Revolution" stanowi kompleksowe źródło wiedzy na temat wykorzystania Big Data w automatyzacji procesów marketingowych, oferując zarówno teoretyczne podstawy, jak i praktyczne rekomendacje w zakresie personalizacji komunikacji, analizy danych oraz automatyzacji działań. To lektura obowiązkowa dla profesjonalistów dążących do skutecznego wykorzystania najnowszych technologii w strategiach marketingowych.

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