Marketing Automation

• Druk: 2022
• Seria / cykl: Marketing PWN
• Autor: Grzegorz Błażewicz
• Wydawca: Wydawnictwo Naukowe PWN
• Typ oprawy: miękka

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.

This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

The book is an aptly navigated journey through complexities of marketing automation.

Martyna Olszak-Bachora, Head of Creative Department & PR, Ania Kruk

Good read and a very needed handbook for every marketer.

Marta Maj, Digital Manager Central Europe, Oriflame

As Grzegorz looks at the marketing world, it instantly becomes beautiful, complex but logical.

Artur Kurasiński, entrepreneur and investor,

For today’s entrepreneurs and managers, it is impossible to successfully launch a business project without digital marketing. This book, written by an entrepreneur and marketing expert, would surely be of great help.

Rafał Brzoska, CEO and founder, InPost

A must read for anyone that wishes to talk to a single customer, engage them in dialog and answer their true needs.

Magdalena Szeliga, marketing manager, Kondrat Wina Wybrane

Great book for all managers who want to get to know their customers better and stay close to them.

Krzysztof Konieczka, e-commerce manager, Rainbow Tours SA

I recommend this book to all e-marketers that think about being one step ahead.

Paweł Dąbrowski, Omnichannel Director, Nahdi Medical Co.

• Kategorie:
  1. Książki »
  2. Publikacje akademickie »
  3. Nauki ekonomiczne »
  4. Marketing
  1. Książki »
  2. Publikacje akademickie
• Język wydania: polski,angielski
• EAN: 9788301222222
• Liczba stron: 192
• Wymiary: 16.5x23.5cm
• Data premiery: 02.06.2022

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