Marketing Automation
During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.
This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.
The book is an aptly navigated journey through complexities of marketing automation.
Martyna Olszak-Bachora, Head of Creative Department & PR,
Ania Kruk
Good read and a very needed handbook for every marketer.
Marta Maj, Digital Manager Central Europe,
Oriflame
As Grzegorz looks at the marketing world, it instantly becomes beautiful, complex but logical.
Artur Kurasiński, entrepreneur and investor,
For today’s entrepreneurs and managers, it is impossible to successfully launch a business project without digital marketing. This book, written by an entrepreneur and marketing expert, would surely be of great help.
Rafał Brzoska, CEO and founder,
InPost
A must read for anyone that wishes to talk to a single customer, engage them in dialog and answer their true needs.
Magdalena Szeliga, marketing manager,
Kondrat Wina Wybrane
Great book for all managers who want to get to know their customers better and stay close to them.
Krzysztof Konieczka, e-commerce manager,
Rainbow Tours SA
I recommend this book to all e-marketers that think about being one step ahead.
Paweł Dąbrowski, Omnichannel Director,
Nahdi Medical Co.
Fragment książki(pdf)
str. 11-24
132 KB
Grzegorz Błażewicz
Grzegorz Błażewicz, founder and CEO of SALESmanago, one of the most dynamic European tech companies that provides Customer Data Platform and Marketing Automation software to more than 10 thousand companies in 50 countries. His career of more than 20 years started in marketing agencies in New York and London, and included roles of marketing director in Comarch and CEO of Interia.pl. In 2014, he was one of the finalists of EY Entrepreneur of the Year Award.
Grzegorz Błażewicz – założyciel i prezes zarządu SALESmanago, największej polskiej i jednej z najszybciej rosnących w Europie firm technologicznych, dostarczających oprogramowanie typu Customer Data Platform i Marketing Automation, z którego korzysta ponad 10 tys. firm w 50 krajach. Posiada 20 lat doświadczenia w polskiej międzynarodowej branży marketingowej. Grzegorz Błażewicz swoją karierę zawodową rozpoczynał w agencjach marketingowych w Nowym Jorku i Londynie. Był dyrektorem marketingu w Comarch oraz prezesem zarządu Interia.pl. Finalista konkursu Przedsiębiorca Roku EY 2014.
Seria Marketing PWN
Seria prezentująca współczesne trendy w marketingu. Książki autorstwa praktyków biznesu i najlepszych ekspertów w dziedzinie marketingu, a w nich konkretne wskazówki, praktyczne narzędzia, przykłady z rynku oraz mnóstwo inspiracji.
