To be able to comprehend the current social, economic, and poli?? cal processes, one should place them in a broad spatial context. The changes that have taken place in recent decades in all areas o...więcej »
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry ...więcej »
The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...więcej »
The monograph presents the results of research conducted in Poland and Greece. The originality of the monograph is also evidenced by its interdisciplinarity - it combines issues related to the ente...więcej »