The textbook Mathematics for Students of Economics, Finance, and Management has been prepared mostly for students in the disciplines: Economics and Finance and Quality and Management Sciences. Howe...więcej »
No idea what you're doing? No problem. Good managers are made, not born.Top tech executive Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d w...więcej »
The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...więcej »
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...więcej »
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...więcej »
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...więcej »
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...więcej »
Learn how to create the kind of workplace that attracts, develops and keeps the best employees while improving performance and profitability.Gallup's 2016 re-release of its management c...więcej »
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...więcej »
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It&r...więcej »
This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALSIn Ted Talks Chris Anderson, H...więcej »
This is a well done analytical and review work on the various components of sustainable develop-ment in its macroeconomic context. The analysis is characterized by a high academic level and the ...więcej »
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...więcej »
Niniejszy słownik stanowi wyjątkową publikację na polskim rynku wydawniczym, jest bowiem największym z dotychczas opublikowanych, polsko-angielskim zbiorem haseł z zakresu prawa administracyjnego, ...więcej »