Podręcznik „Statystyka społeczna. Procesy społeczne, źródła danych i metody analizy” jest poświęcony metodom analizy ilościowej społecznych aspektów procesów ekonom...
Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underly...
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...
One of the characteristic facts concerning the “catching-up countries” is the exceptionally large variation in their per capita annual rate of growth, from about zero to about 10%. The ...
Tony Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowne...
Bestselling author Stephen Covey has made it his mission to understand trust in organizations. In his new breakthrough leadership book Trust and Inspire, Covey shows that though our world has evolv...
Epic feats. Epic failures. An epic story.Walter Isaacson charts Elon Musk’s journey from humble beginnings to one of the wealthiest people on the planet – but is Musk a geni...
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.If the future is going to be creative, then Hegarty on Advertising points yo...
From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, its pursuit of total domination, by ...
Skąd pochodzą pieniądze? Kto je tworzy? To książka, w której znajdziesz pełen zasób wiadomości o wielkiej iluzji zwanej pieniądzem. Nudny temat? Tylko poczekaj! W ciągu pięciu minut w...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry ...
„Angielski dla księgowych” to praktyczna pomoc dla wszystkich, którzy w codziennej pracy potrzebują nie tylko znajomości języka angielskiego, ale również specjalistycznego...
This is a well done analytical and review work on the various components of sustainable develop-ment in its macroeconomic context. The analysis is characterized by a high academic level and the ...
Słownik kolokacji werbo-nominalnych czyli stałych związków wyrazowych, zawierający około 5000 wyrażeń i zwrotów angielskich, związanych z pracą i zatrudnieniem, adresowanych do osób pracu...
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...