Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, ...więcej »
The book Money matters covers most topic-related areas of Finance, Banking and Accounting. It is targeted at university students and professionals from intermediate to advanced level of language co...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
‘Why is there so much inequality?’ Xenia asks her father, the world-famous economist Yanis Varoufakis.Drawing on memories of her childhood and a variety of well-known tales ...więcej »
The monograph Global Financial Reporting: The Past, Present and Likely Future, one in the series of seven monographs written on the occasion of the 70th anniversary of the Department of Accounting ...więcej »
The Communist Manifesto was first published in London in 1848, by two young men in their late twenties. Its impact reverberated across the globe and throughout the next century, and it has come to ...więcej »
How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier? And what does the future hold for it? With brilliant clarity and insigh...więcej »
„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business...więcej »
