Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using the...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
‘Bruce Daisley is on a mission to change the world of work.’ The TimesFrom the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to en...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
‘Why is there so much inequality?’ Xenia asks her father, the world-famous economist Yanis Varoufakis.Drawing on memories of her childhood and a variety of well-known tales ...więcej »
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edg...więcej »
The Communist Manifesto was first published in London in 1848, by two young men in their late twenties. Its impact reverberated across the globe and throughout the next century, and it has come to ...więcej »
How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier? And what does the future hold for it? With brilliant clarity and insigh...więcej »
„This book blew my mind.” (Adam Grant, bestselling author of Originals). A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation....więcej »
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...więcej »
