A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi...więcej »
Publikacja jest nowym wydaniem - gruntownie przejrzanym, poprawionym i uzupełnionym.Zawiera około 117 000 terminów i skrótów, wystepujących w fachowej literaturze p...więcej »
Study with confidence. All GMAT™ Official Prep products are the only prep resources containing real GMAT™ questions from past exams. It’s why we are official.Get compr...więcej »
For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goude’s iconic advertising campaigns for Chanel’s world famous fragra...więcej »
Every graphic designer and advertising professional knows the drill. After a logo or corporate design has been created, it needs to be presented and sold to a client. Showing preliminary drafts on ...więcej »
This superb introduction to the field of organizational psychology and organizational behaviour builds on the foundation of the highly successful first edition to provide up-to-date explanations of...więcej »
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting...więcej »
High Touch is a powerful collection of cutting-edge tactile design. This choice selection of three-dimensional work defines a new visual language for presentation and storytelling. The handicraft a...więcej »
Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of so...więcej »
Malcom Gladwell's bestselling books have engaged, entertained and inspired millions of readers, transforming the way they see the world and covering a wide range of modern day issues, from success ...więcej »
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents...więcej »
The PRINCE2 Study Guide, Second Edition, offers comprehensive preparation for the latest PRINCE2 exam. Covering 100 percent of the exam objectives, this guide provides invaluable guidance that will...więcej »
Strings of colorful glass beads were a popular commodity traded throughout ancient Nubia in the earlier half of the first millennium AD. Combining macroscopic examination with laboratory analyses, ...więcej »
While the world's workplace has been going through historic change, the practice of management has been stuck in time for decades. The new workforce wants their work to have deep mission and purpo...więcej »
This package contains BERK, Fundamentals of Corporate Finance 3e and access to MyFinanceLab. Important information for students: You need both an access code and a course ID to access MyFinanceLab....więcej »
For Principles of Marketing courses that require a comprehensive text.Help students learn how to create value through customer connections and engagementIn a fast-changing, ...więcej »
For undergraduate and MBA Cost or Management Accounting courses.Horngren's Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the m...więcej »
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects...więcej »
Das vorliegende Wörterbuch enthält 90 000 Fachwörter und ihre Verbindungen aus den Fachbereichen Außenhandel, Außenwirtschaftspolitik, Recht, internationale Spedition und...więcej »
sed by engineering students worldwide, this best-selling text provides a sound understanding of the principles, basic concepts, and methodology of engineering economy. Built upon the rich and time-...więcej »