Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded w...więcej »
The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...więcej »
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi...więcej »
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację...więcej »
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...więcej »
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...więcej »