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Hegarty on Advertising

Autor: John Hegarty
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.If the future is going to be creative, then Hegarty on Advertising points yo...
Książka (miękka)
do koszyka
70,23 zł
87,00 zł

Mid-Century Ads

Wydawca: Taschen
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...
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92,03 zł
114,00 zł

Ogilvy on Advertising

Wydawca: Welbeck
The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...
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58,00 zł
59,00 zł

Logo Design Global Brands

Wydawca: Taschen
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, q...
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73,46 zł
91,00 zł

The Package Design Book

Wydawca: Taschen
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...
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do koszyka
73,46 zł
91,00 zł

New media in the marketing communication of enterprises in the international market

The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
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85,14 zł
99,00 zł
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