ZAWĘŻONE WYNIKI
New media in the marketing communication of enterprises in the international market
Wydawca:
Wydawnictwo Naukowe PWN
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
Książka (miękka)
do koszyka
74,25 zł
99,00 zł
Hegarty on Advertising
Wydawca:
Thames and Hudson
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.If the future is going to be creative, then Hegarty on Advertising points yo...
Książka (miękka)
do koszyka
67,48 zł
87,00 zł
Logo Design Global Brands
Wydawca:
Taschen
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...
Książka (twarda z obwolutą)
do koszyka
70,35 zł
91,00 zł
Mid-Century Ads
Wydawca:
Taschen
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...
Książka (twarda)
do koszyka
93,86 zł
114,00 zł
Ogilvy on Advertising
Wydawca:
Welbeck
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry ...
Książka (miękka)
do koszyka
64,50 zł
89,00 zł
The Copy Book
Wydawca:
Taschen
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...
Książka (twarda z obwolutą)
do koszyka
73,98 zł
91,00 zł
The Package Design Book
Wydawca:
Taschen
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...
Książka (twarda z obwolutą)
do koszyka
69,01 zł
91,00 zł
This is Marketing
Wydawca:
Portfolio Penguin
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel...
Książka (miękka)
do koszyka
60,56 zł
87,00 zł
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