ZAWĘŻONE WYNIKI
Hegarty on Advertising
Wydawca:
Thames and Hudson
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.If the future is going to be creative, then Hegarty on Advertising points yo...
Książka (miękka)
do koszyka
70,23 zł
87,00 zł
Mid-Century Ads
Wydawca:
Taschen
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campai...
Książka (twarda)
do koszyka
92,03 zł
114,00 zł
Ogilvy on Advertising
Wydawca:
Welbeck
The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...
Książka (miękka)
do koszyka
58,00 zł
The World's Best Shops
How they started, the people behind them, and how you c...
Wydawca:
Gestalten
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi...
Książka (twarda)
do koszyka
193,51 zł
207,00 zł
All-American Ads of the 70s
Wydawca:
Taschen
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...
Książka (twarda z obwolutą)
do koszyka
117,98 zł
148,00 zł
The Best Practice of Marketing Management in Polish and International Enterprises
Wydawca:
Wydawnictwo Uniwersytetu Łódzkiego
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację...
Książka (miękka)
do koszyka
38,98 zł
44,90 zł
Marketing Automation Revolution - Outlet
Using the potential of Big Data
Wydawca:
Wydawnictwo Naukowe PWN
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
Książka (miękka)
do koszyka
42,66 zł
79,00 zł
Logo Design Global Brands
Wydawca:
Taschen
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...
Książka (twarda z obwolutą)
do koszyka
73,46 zł
91,00 zł
The Package Design Book
Wydawca:
Taschen
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...
Książka (twarda z obwolutą)
do koszyka
73,46 zł
91,00 zł
New media in the marketing communication of enterprises in the international market
Wydawca:
Wydawnictwo Naukowe PWN
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
Książka (miękka)
do koszyka
85,14 zł
99,00 zł
This is Marketing
Wydawca:
Portfolio Penguin
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel...
Książka (miękka)
do koszyka
44,34 zł
87,00 zł
Getting to yes
Negotiating an agreement without giving in
Wydawca:
Random House
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...
Książka (miękka)
do koszyka
36,89 zł
43,11 zł
Niemiecko-polski słownik eksportera
Wydawca:
Dr Lex
Seria:
FOREIGN TRADE COLLECTION
Słownik zawiera 22 000 terminów obejmujących terminologię z zakresu: organizacji i techniki handlu zagranicznego, makroekonomii, mikroekonomii, prawa, transportu i spedycji, ubezpieczeń i ro...
Książka (miękka)
do koszyka
57,11 zł
79,00 zł
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