ZAWĘŻONE WYNIKI
Marketing Automation
Towards Artificial Intelligence and Hyperpersonalization
Wydawca:
Wydawnictwo Naukowe PWN
During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to re...
eBook (mobi, epub)
do koszyka
41,40 zł
69,00 zł
Marketing Automation Revolution
Using the potential of Big Data
Wydawca:
Wydawnictwo Naukowe PWN
Seria:
Marketing PWN
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
eBook (mobi, epub)
do koszyka
47,40 zł
79,00 zł
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