For those whose career as a salesperson chose them instead of the other way around, this road map provides the critical information you need to master the essentials and hit the ground running.więcej »
How old is your best customer? This number will change as your customers grow--and as a marketer, it's your responsibility to stay ahead of them and their money. Learn how to effectively anticipate...więcej »
Based on the set of managerial competencies specially developed by the American Management Association for a new core management curriculum, The AMA Guide to Management Development provides readers...więcej »
In an increasingly diverse workplace, it's more important and challenging than ever to communicate well. The Art of Connecting reveals five core principles and presents corresponding, specific str...więcej »
The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.więcej »
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, apply...więcej »
Millions have been inspired by the Bible's spiritual lessons. Now, Lorin Woolfe provides a unique way to view the Bible . . . for leadership lessons that can be applied to our modern business world.więcej »
Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technolo...więcej »
People thrive on conflict in most areas of their lives--football games, political debates, legal disputes--yet steer clear from workplace conflicts.
But conflict is actually a healthy way to chall...więcej »
Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for compan...więcej »
The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--it's about making sure your customers are happy.więcej »
John Maxwell shows you how to overcome the five biggest attitude obstacles, he teaches the skills you need to make attitude your biggest asset. You'll learn not only how to develop an attitude that...więcej »
A concrete plan for putting emotional Intelligence (EI) to work makes all the difference---and here is yours. The EQ Difference delivers real examples, self-assessment tools, team-focused exercises...więcej »
What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.więcej »
Bureau veteran Joe Koletar's The FBI Career Guide reveals insider tips and real-agent stories to spell out exactly what the FBI looks for and how to maximize your chances: the education path, netwo...więcej »
Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, a...więcej »
The authors of the widely acclaimed The Purchasing Machine deliver an eye-opening look at the power of supply management with The Incredible Payback. Great companies save money every day. Now every...więcej »