What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.więcej »
Bureau veteran Joe Koletar's The FBI Career Guide reveals insider tips and real-agent stories to spell out exactly what the FBI looks for and how to maximize your chances: the education path, netwo...więcej »
Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, a...więcej »
In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. This insightful book demonstrates how to become a stronger, more confident leader -- o...więcej »
How many managers have time to plow through big books of leadership development? None! And they'll never need to with this slender book of 50 simple yet powerful ideas.
The Little Book of Leadershi...więcej »
Learn to give powerful speeches that capture an audience's attention and drive home a message. Lost Art of the Great Speech covers every essential element of a great speech, including outlining and...więcej »
It is often said that the only true source of sustained competitive advantage is people.The New Human Capital Strategy is a roadmap for delivering measurable business results by systematically impr...więcej »
The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their supe...więcej »
Author John Maloof has built a stellar career by farming For-Sale-By Owner (FSBOs) listings. He made six figures his first year as a real estate agent using his prospecting plan. Now, in The Real E...więcej »
Do you know the real value of your people? This groundbreaking book offers executives and HR professionals a reliable way to quantify employee contributions toward overall corporate profit.więcej »
Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovat...więcej »
For those who feel swamped by work and overwhelmed by information, this proven guide provides the information you need to manage your time and get everything under control.więcej »
How do you measure greatness? Learn how achieve a more meaningful and satisfying professional and personal life--one that's truly worthy of being called "great."więcej »