NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one ...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...więcej »
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...więcej »
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...więcej »
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...więcej »
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...więcej »
Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underly...więcej »
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...więcej »
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel...więcej »
Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is esc...więcej »
This is a well done analytical and review work on the various components of sustainable develop-ment in its macroeconomic context. The analysis is characterized by a high academic level and the ...więcej »
English for International Tourism New Edition Upp-Int SB +DVDTo kolejna edycja popularnego kursu, opracowanego z myślą o osobach pracujących w branży turystycznej oraz studentach kierunk&oac...więcej »
English for Banking and Finance is part of the Pearson Longman Vocational English series. It is designed for students in vocational education and for company employees in training at work. Written ...więcej »
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...więcej »
Niniejszy słownik stanowi wyjątkową publikację na polskim rynku wydawniczym, jest bowiem największym z dotychczas opublikowanych, polsko-angielskim zbiorem haseł z zakresu prawa administracyjnego, ...więcej »