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Semiotyka w marketingu pozwala lepiej rozumieć i budować strategię marki, komunikat reklamowy czy opakowanie w oparciu o kulturowe symbole, kody i narracje. Współczesne marki coraz częściej ...więcej »
A TIMES BEST SCIENCE AND ENVIRONMENT BOOK OF THE YEAR'AN IMPORTANT READ FOR ANYONE IN NEED OF OPTIMISM' BILL GATES'DAZZLING AND DEEPLY REPORTED' DAVID WALLACE-WELLSwięcej »
An insightful new take on the life and work of one of the world's most remarkable investors: Warren BuffettIn the 30th Anniversary Edition of The Warren Buffett Way, celebrated author a...więcej »
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Busin...więcej »
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the ...więcej »
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success!59% of U.S. worker...więcej »
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition DesignAlex Osterwalder and Yves Pigneurs’ Business Model Canvas change...więcej »
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of...więcej »
A practical guide to profiting from institutional trading trendsThe key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just ...więcej »
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Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and...więcej »
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In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities...więcej »
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Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This boo...więcej »
The best book on investing ever written, this classic work offers sound and safe principles for investing – principles that have worked for more than the half century since the first edition ...więcej »