The monograph presents the results of research conducted in Poland and Greece. The originality of the monograph is also evidenced by its interdisciplinarity - it combines issues related to the ente...więcej »
The textbook Mathematics for Students of Economics, Finance, and Management has been prepared mostly for students in the disciplines: Economics and Finance and Quality and Management Sciences. Howe...więcej »
Podręcznik „Statystyka społeczna. Procesy społeczne, źródła danych i metody analizy” jest poświęcony metodom analizy ilościowej społecznych aspektów procesów ekonom...więcej »
History is a source of red flags. However, one must learn to read them and distinguish what is barely temporary in its nature from what can lasts for centuries. System reforms that support the...więcej »
The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who...więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
The topic of this monograph refers to the remuneration of executives and its relationship with corporate performance. The thesis provides the review of the compensation and corporate governance the...więcej »
This work is an attempt to assess to what extent the new economic governance of the EU helped to discipline public finances in the member states.
The poor institutional design of the...więcej »
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...więcej »
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...więcej »
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...więcej »
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...więcej »
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...więcej »
"The monograph is a systematic and multilateral introduction to the ecological economics and economy of sustainable development. It is the result of merging into a concise whole of the issues...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...więcej »
Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underly...więcej »
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...więcej »
