The growing importance of the third sector is connected, among others, with a change in the scope of its operation, including the performance of public tasks or the increase of its market activity....więcej »
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...więcej »
Cut down on screen time and get your technology use in checkThe urge to pick up our phones every few minutes has become a nervous twitch that shatters our time into shards too small to ...więcej »
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, ...więcej »
The book Money matters covers most topic-related areas of Finance, Banking and Accounting. It is targeted at university students and professionals from intermediate to advanced level of language co...więcej »
‘Bruce Daisley is on a mission to change the world of work.’ The TimesFrom the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to en...więcej »
Success is not final and failure is not fatal.Maria Hatzistefanis should know. Having spent 20 years building her own company (described by the press as 'an overnight success'), she ack...więcej »
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
Economies, companies and markets operate in accordance with patterns which are influenced by naturally occurring events combined with human psychology and behaviour. The wisest investors learn to a...więcej »
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...więcej »
How does a democracy die?What can we do to save our own?What lessons does history teach us?In the 21st century democracy is threatened like never before. Drawing insightful ...więcej »
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...więcej »
Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s...więcej »
This book provides an analytical study of innovation in small enterprises and its role in the dynamics of local development in lagging areas. It also evaluates the effect of the local environment o...więcej »
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...więcej »
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...więcej »
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »