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Marketing Automation
Towards Artificial Intelligence and Hyperpersonalization
Wydawca:
Wydawnictwo Naukowe PWN
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Marketing PWN
During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to...
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New media in the marketing communication of enterprises in the international market
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Wydawnictwo Naukowe PWN
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
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MARKETING AUTOMATION REVOLUTION Using the potential of Big Data
Wydawca:
Wydawnictwo Naukowe PWN
Seria:
Marketing PWN
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing deci...
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