Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...więcej »
A practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.In Hyperfocus, you will...więcej »
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by ...więcej »
A wave of optimism is sweeping through the international aid and development industry, championed by leaders such as Jeffrey Sachs and Jim Yong Kim, who believe that poverty eradication could be wi...więcej »
How does a democracy die?What can we do to save our own?What lessons does history teach us?In the 21st century democracy is threatened like never before. Drawing insightful ...więcej »
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...więcej »
Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s...więcej »
This book provides an analytical study of innovation in small enterprises and its role in the dynamics of local development in lagging areas. It also evaluates the effect of the local environment o...więcej »
Adam Smith (1723-1790) was one of the brightest stars of the eighteenth-century Scottish Enlightenment. An Inquiry into the Nature and Causes of the Wealth of Nations was his most important book. F...więcej »
All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...więcej »
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...więcej »
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...więcej »
Język rosyjski
Poziom B2–C1
Polsko-rosyjska wymiana handlowa rozwija się w dużym stopniu niezależnie od sytuacji politycznej. W efekcie wiele polskich firm „robi biznes” po rosyjsku. Książka, napis...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...więcej »
‘Why is there so much inequality?’ Xenia asks her father, the world-famous economist Yanis Varoufakis.Drawing on memories of her childhood and a variety of well-known tales ...więcej »
From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibilitywięcej »
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...więcej »
Słownik zawiera ponad 29 000 terminów i przykładów ich użycia, w tym przede wszystkim połączenia terminologiczne z zakresu ekonomii, handlu, transportu i reklamy, bankowości, finans&o...więcej »
Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average...więcej »