The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...więcej »
'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned ...więcej »
'A landmark book... The Blue Commons is at once a brilliant synthesis, a searing analysis, and an inspiring call to action.' - David Bollier'With remarkable erudition, passion and lyric...więcej »
'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have...więcej »
One of the characteristic facts concerning the “catching-up countries” is the exceptionally large variation in their per capita annual rate of growth, from about zero to about 10%. The ...więcej »
One of the characteristic facts concerning the “catching-up countries” is the exceptionally large variation in their per capita annual rate of growth, from about zero to about 10%. The ...więcej »
Why are all my clothes made in Asia?How do I get a pay-rise?And what even is money?Join Britain's most venerable financial institution for a rip-roaring crash-course on econ...więcej »
There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change.Mariana Mazzucato and Rosie Collington show t...więcej »
'The Bible of business and personal productivity' Lifehack'A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru' Fast Companywięcej »
This monograph is the result of a scientific investigation conducted by the research team of the International Economics Department of the Cracow University of Economics. Its scope embraces a wide ...więcej »
Marcin Kautsch: A Dual Approach to Exercising Statutory Supervision over Hospitals in Poland Piotr Rajfur, Joanna Rajfur, Katarzyna Hys: The Analysis of Births and Household Poverty Lev...więcej »
In the current book, the Author discusses the latest findings related to the theory of organisation, public management and inter-organisational collaboration. She identifies conditions and motivati...więcej »
From a theoretical and practical point of view, we are taking you in this book on an intellectual journey where we will present taxes and the tax system in economic terms. We understand tax syst...więcej »
With a new introduction from the author, discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED.‘...więcej »
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi...więcej »
Ads of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages th...więcej »
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację...więcej »