All the big ideas, simply explained - an innovative and accessible guide to economicsBring economics to life with The Economics Book, an essential guide to more that 100 of the big idea...
Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past a...
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...
Język rosyjski
Poziom B2–C1
Polsko-rosyjska wymiana handlowa rozwija się w dużym stopniu niezależnie od sytuacji politycznej. W efekcie wiele polskich firm „robi biznes” po rosyjsku. Książka, napis...
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the dev...
‘Why is there so much inequality?’ Xenia asks her father, the world-famous economist Yanis Varoufakis.Drawing on memories of her childhood and a variety of well-known tales ...
From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...
Słownik zawiera ponad 29 000 terminów i przykładów ich użycia, w tym przede wszystkim połączenia terminologiczne z zakresu ekonomii, handlu, transportu i reklamy, bankowości, finans&o...
Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average...
Nowe podejście do współzarządzania i współrządzenia, zaprezentowane przez Autorów, jest ważną odpowiedzią nauki na kryzys polityki i funkcjonowania państwa. (…) Wsp&oacu...
Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underly...
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edg...
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything ...
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It&r...
Autor bestsellerowej Potęgi irracjonalności łączy poczucie humoru z ekonomią behawioralną, aby zagłębić się w prawdziwie nielogiczny świat finansów osobistych i pomóc czytelnikom w zrozumieniu, dla...
Słownik zawiera: 25 000 wyrazów hasłowych i połączeń wyrazowych; słownictwo z dziedzin: bankowość i finanse, handel wewnętrzny i zagraniczny, marketing i reklama, giełda pa...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel...
From the international bestselling expert on dealing with assholes'With cutting-edge research and real-life examples that are thought-provoking and often hilarious, this is an indispens...