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The Best Practice of Marketing Management in Polish and International Enterprises

Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację...
Książka (miękka)
do koszyka
27,38 zł
44,90 zł

The Big Con

Wydawca: Penguin Books
There is an entrenched relationship between the consulting industry and hollowed-out, risk-averse governments and shareholder value-maximizing firms. Mariana Mazzucato and Rosie Collington show tha...
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do koszyka
37,73 zł
57,00 zł

The Big Short

Autor: Michael Lewis
Wydawca: Penguin Books
We fed the monster until it blew up ...'While Wall Street was busy creating the biggest credit bubble of all time, a few renegade investors saw it was about to burst, bet against the ba...
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25,12 zł
36,00 zł

The Black Swan

Wydawca: Penguin Books
The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertaintyWhat have the invention of the wheel, Pompeii, the Wall...
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39,55 zł
56,00 zł

The Blue Commons

Rescuing the Economy of the Sea
Autor: Guy Standing
Wydawca: Pelican Books
'A landmark book... The Blue Commons is at once a brilliant synthesis, a searing analysis, and an inspiring call to action.' - David Bollier'With remarkable erudition, passion and lyric...
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46,99 zł
72,00 zł

The Choice of the Bargaining Agenda in Imperfectly Competitive Markets

Wydawca: Poltext
Product and labour markets have strong links. Moreover, labour-management relations and negotiations are central to the functioning of labour market institutions, mostly in advanced economies....
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49,95 zł
54,90 zł

The Communication Book

44 Ideas for Better Conversations Every Day
Wydawca: Penguin Books
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday lifeThe internationally bestselling duo Mikael Krogerus and Roma...
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38,28 zł
58,00 zł

The Concise 48 Laws Of Power

Autor: Robert Greene
Wydawca: Profile Books
The perfect gift book for the power hungry (and who doesn't want power?) at an excellent price. The Concise Edition of an international bestseller. At work, in relationships, on the street or on th...
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38,96 zł
52,00 zł

The Economics of Crowdfunding

Current Research Issues
Jedna z pierwszych książek na europejskim rynku wydawniczym, która ujmuje całościowo problematykę crowdfundingu. Walory naukowe, zaprezentowana w pracy obszerna wiedza empiryc...
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29,61 zł
36,00 zł

The Everything Store

Autor: Brad Stone
Wydawca: Transworld Publ.
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything ...
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42,78 zł
51,93 zł

The Innovators

Wydawca: Simon & Schuster
Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson's story of the people who created the computer and the Internet. It is destined to be the standard history of the...
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35,34 zł
53,00 zł

The Invisible Hand

Autor: Adam Smith
Wydawca: Penguin Books
Adam Smith’s landmark treatise on the free market paved the way for modern capitalism, arguing that competition is the engine of a productive society, and that self-interest will eventually c...
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24,17 zł
33,00 zł

The Joy of Work

Autor: Bruce Daisley
Wydawca: Random House
‘Bruce Daisley is on a mission to change the world of work.’ The TimesFrom the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to en...
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34,83 zł
51,00 zł

The Neo-Weberian State

Towards a new paradigm of public management?
Wydawca: Scholar
The Neo-Weberian State.Towards a new paradigm of public management?
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27,66 zł
37,80 zł

The Neo-Weberian State - Outlet

Towards a new paradigm of public management?
Wydawca: Scholar
The Neo-Weberian State.Towards a new paradigm of public management?
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20,41 zł
37,80 zł

The Penguin Dictionary of Economics

Wydawca: Penguin Books
The Penguin Dictionary of Economics explains a host of economic terms, from acceleration principle to venture capital, Euro to X-efficiency, globalisation to zero-sum game. The eighth edition has b...
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44,81 zł
64,00 zł

The Penguin History of Economics

Wydawca: Penguin Books
Roger Backhouse's definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to ref...
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47,61 zł
67,00 zł

The Playbook

Wydawca: Penguin Books
Knowledge is power. Which is why the rich and powerful don't want you to have it.The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to d...
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38,22 zł
57,00 zł

The Power of Habit

Wydawca: Random House
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edg...
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44,76 zł
52,00 zł

The Price of Money

Autor: Rob Dix
Wydawca: Penguin Books
Excellent . . . Filled with knowledge that will help you make better money decisions.' Laura Whateley, author of Money: A User's GuideWe all depend on money every day. But almost none o...
Książka (miękka)
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39,83 zł
57,00 zł
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