During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to re...więcej »
Castles Legends. Castles in Poland is a collection of legends about fifty castles located in present-day Poland. This compilation contains both well-known stories, such as the Legend of the Wawel D...więcej »
This monograph is the result of research conducted by employees and doctoral students at the Department of Demography and Economics Statistics. The subject of research, according to the title, focu...więcej »
I enjoyed reading "Even the Bad Times Are Good” by Zofia Puszkarow and in my opinion, this author has created a very entertaining compilation of true-life stories in Poland during the la...więcej »
Podręcznik wykorzystuje najnowsze osiągnięcia językoznawstwa, psychologii uczenia się, dydaktyki i teorii komunikacji. Przedstawia problemy dydaktyki z punktu widzenia przyswajania języka. Kładzie ...więcej »
Autorka w sposób barwny i sugestywny opowiada o sztuce wizualnej utrzymując jednocześnie rygory opracowania naukowego. Przedstawia ponadczasowość sztuki identyfikując ją według najnowszych m...więcej »
There are many versions of the different cities of Delhi. Some say there were 7 cities, some say 9, some historians also claim that there were 12 or 14 different cities in total, starting from the ...więcej »
History is a source of red flags. However, one must learn to read them and distinguish what is barely temporary in its nature from what can lasts for centuries. System reforms that support the effi...więcej »
The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire pub...więcej »
The topic of this monograph refers to the remuneration of executives and its relationship with corporate performance. The thesis provides the review of the compensation and corporate governance the...więcej »
Hydraulic gear machines (HGM) are a type of machines applied in the hydraulic drive and control systems where gears are the main unit both in terms of the design and operation principle. HGMs are u...więcej »
This book focuses mainly on the most important problems in the area of international finance. It is dedicated to Polish and international students taking courses related to international financial ...więcej »
Contest tasks say a lot about the quality of a programming competition. They should be original, engaging and of different levels of difficulty. Finding a solution should cause the contestant to fe...więcej »
This textbook is the result of the ten years’ experience of teaching about the First Amendment to the United States Constitution. The textbook provides materials for discussion and consists ...więcej »
The study is divided into three chapters corresponding to the identified problem areas. The first chapter is devoted to selected issues of the broadly understood valuation in accounting. The second...więcej »
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to E...więcej »
Modern times are different from those of our parents. Even 10 years ago a few people had the internet at home, and today there is hardly anyone without the Internet, but on the phone. The same is w...więcej »
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...więcej »
Jest to praktyczne kompendium poświęcone ROBOTYCE, wprowadzające Czytelnika w arkana nowoczesnej wiedzy dotyczącej jednej z najbardziej rozwijających się technologii XXI wieku. Robotyza...więcej »