Consumer Rights Protection

• Druk: Katowice, 2020
• Redakcja naukowa: Sławomir Smyczek
• Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire publication is divided into four parts: first part provides inside to consumer rights awareness and system of protecting those rights. Second one presents selected aspects of consumer behavior on different markets. Part three is focus on companies’ practices introducing to protect consumers and build their awareness on different markets. Last part describes selected aspects of market environment and their influence on consumer awareness. The book allows presenting the importance and role of consumer rights and their awareness by all market players in developing sustainable economy.

• Kategorie:
  1. Ebooki i Audiobooki »
  2. Ebooki »
  3. Ekonomia, biznes
• Redakcja: Sławomir Smyczek
• Język wydania: angielski
• ISBN: 978-83-7875-583-8
• ISBN druku: 978-83-7875-582-1
• Liczba stron: 356

Foreword	9
Acknowledgment	11

Part I
Consumers rights awareness and protection

Chapter I
Consumer awareness toward green marketing (Ramandeep Saini, Indu Bala)	15
Chapter II
Conscious European young consumers and the protection of their rights (Judit Papp, Melinda Bercsényi, Dorottya Friedel, Ákos Kiss, Adina Kovács)	23
Chapter III
Consumers’ rights awareness and e-commerce – evidence from European and American markets (Katarzyna Pierzchała, Sławomir Smyczek)	42
Chapter IV
Study of difference in consumer awareness toward online healthcare services on the basis of demographic factors (Ramandeep Saini, Manisha Aujla)	66
Chapter V
Current trends in consumer protection regulations in the financial services market in Poland (Edyta Rutkowska-Tomaszewska)	72

Part II
Consumer on market – behavior, resistance and boycotts

Chapter VI
Consumer behavior in banking sector in time of economic crisis – evidence from Lebanon (Samir Semaan)	89
Chapter VII
Inappropriate consumer behavior at creditworthiness assessment (Katarzyna Nowak)	110
Chapter VIII
Consumers’ misbehavior on a retail market – responses typology and preventing methods  (Tomasz Unuczek)	119
Chapter IX
Motives of consumers’ misbehavior on the market – model approach (Sławomir Smyczek, Dominik Krężołek)	136
Chapter X
Education and financial awareness as factors influencing responsible purchasing and use of consumer credit services by consumers (Magdalena Paleczna)	150
Chapter XI
Consumer boycotts in sport – the case of “modern football” (Adrian Pietrzyk)	161

Part III
Companies practices for consumer protection and awareness

Chapter XII
New direction of Corporate Social Responsibility in the banking market – meaning for the consumer (Agnieszka Butor-Keler)	175
Chapter XIII
Corporate Social Responsibility – best practices on European market (Michał Michalski)	185
Chapter XIV
Integrateg marketing communication relevance for heavy consumers (Francisco Suay-Pérez)	201
Chapter XV
Insurance as a compensate method for the financial consequences of accidents with an indication of tourist services consumers in Poland (Jakub Kubiczek)	212
Chapter XVI
Determinants of financial inclusion of enterprises in Sub-Saharan African states (Blandyna Puszer, Łukasz Szewczyk)	224

Part IV
Market environment relevance to consumer awareness

Chapter XVII
Sustainable consumption in the light of alternative approaches to economics – the role of identity (Anna Horodecka)	239
Chapter XVIII
Prosumption as a process of optimizing consumption and trend implicating shared economy (Marek Andrzej Żur)	262
Chapter XIX
Privacy policy complexity in the EU. A study of the largest e-commerce and multichannel retailers (Andrzej Szymkowiak, Kishokanth Jeganathan)	275
Chapter XX
Economy of consumer and sustainable development (Alina Czapla)	287
Chapter XXI
Selected aspects of telemedicine market in Poland – opportunities and barriers for the consumer (Piotr Adamik)	295

References	305
List of figures	347
List of tables	349
List of authors	351