
Challenges for marketing in 21st century
Cena produktu
Cena okładkowa – rynkowa cena produktu, często jest drukowana przez wydawcę na książce.
Najniższa cena z 30 dni – najniższa cena sprzedaży produktu w księgarni z ostatnich 30 dni, obowiązująca przed zmianą ceny.
Wszystkie ceny, łącznie z ceną sprzedaży, zawierają podatek VAT.
Koszty dostawy
Odbiór w punkcie
Dostawa na adres
Czas oczekiwania na zamówienia = realizacja + dostawa przez przewoźnika
Zobacz więcejSzczegóły produktu
- Data wydania
- 2 cze 2017
- Format pliku
- eBook (pdf)
Więcej informacji
| EAN | 5900497302005 |
|---|---|
| SKU | 300023217 |
| Data wydania | 2 cze 2017 |
| Multiformat | eBook |
| Format pliku | eBook (pdf) |
| Format pliku elektronicznego | eBook |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
Challenges for marketing in 21st century
Spis treści
Introduction 7 Part I New trends in market and marketing Higher education institutions’ behaviours in the context of holistic marketing (Magdalena Platis) 11 Sharing economy as new trend on the global market (Tomasz Silwanowicz) 23 The systemic products as an offer for demanding clients: The case of IT and healthcare sector (Izabela Sztangret & Justyna Matysiewicz) 35 The application of data mining methods in modern marketing research (Dominik Krężołek) 49 Entrepreneurial self-efficacy mediates career calling and entrepreneurial interest (Zsuzsanna Horvath) 71 Part II Marketing communication and branding Integrated Marketing Communications – Coca-Cola model (Francisco Suay Pérez) 87 Event marketing as advanced form of promotion on educational market (Jakub Wolny) 102 Branding strategies of top processors on the Romanian milk and dairy market (Carmen Balan) 122 Branding electricity in a newly liberalised market – evidence from the Polish and Icelandic markets (Fridrik Larsen & Sławomir Smyczek) 139 Part III Dilemmas of consumers on market Consumptionism as a sign of the crisis of the culture of prosperity (Rafał Śpiewak) 167 Directions of consumption development in the 21st century (Sławomir Smyczek) 187 Ride-sharing customer behaviour on example of BlaBlaCar (Tomasz Silwanowicz) 200 Part IV Challenges for marketing education 21st century marketing skills – a buzzword in marketing education (Ramandeep Saini) 217 Push or pull – marketing to be used in business higher education (Judit Papp) 222 Task-based approach in assessing BA marketing diploma papers – bilingual terminology glossaries (Diana Ionita) 244 Difficulties of young professionals concerning the choice of education institutions, career planning, entering labour market and starting their own adult life – an augmented marketing approach (Jäckel Katalin, Orsolya Nagy, Judit Papp & László Balázs) 258
Challenges for Marketing in the 21st Century: Navigating a Dynamic Global Landscape
Odkryj najnowsze trendy i wyzwania, które kształtują dzisiejszy rynek i zachowania konsumentów. Ta książka to niezbędne źródło wiedzy dla profesjonalistów pragnących pogłębić swoją wiedzę na temat nowoczesnych strategii marketingowych, relacji z klientami oraz globalnych zmian. Zapraszamy do lektury rekomendacji i analiz, które pomogą Ci skutecznie odnaleźć się w złożonym świecie współczesnego marketingu.
Po jakie produkty jeszcze warto sięgnąć:
- Challenges for Companies and Consumers on International Market: This publication captures the vibrant discussions from the 27th MAG Scholar Global Business, Marketing & Tourism Conference in Katowice. It offers valuable insights into internationalization phenomena, making it a must-read for anyone interested in global market dynamics.
- Comparative analysis of the depednence of the capital markets and econ: A comprehensive monograph presenting diverse research on capital markets and economic systems from Russian and post-Soviet perspectives. Perfect for researchers seeking in-depth analysis and comparative insights into financial dependencies.
- Public Risk Management: This monograph explores the multifaceted nature of risk across disciplines, emphasizing its importance in business and technical sciences. An essential resource for understanding modern approaches to risk in public management and social sciences.
- Investment attractiveness of the Silesian voivodship: Discover the factors that make the Silesian Voivodship an appealing investment destination. The book analyzes current trends and future prospects, providing valuable information for investors and economic strategists.
- Logistics and Supply Chain Management in Polish, Russian and Ukrainian: This book highlights the impact of technological advancements and globalization on logistics in Eastern Europe. It offers a comparative perspective that is crucial for professionals in supply chain management.
- Modern leisure society-consumer behavioral: Analyzing leisure in its various forms, this study examines its influence on quality of life and the interaction between real and virtual worlds. A fascinating read for those interested in consumer behavior and social trends.
- The Importance of Universities for Society and Economy. The Experience: Featuring insights from researchers across the Visegrád Group, this monograph discusses the vital role of universities in fostering sustainable societies and modern economies amidst environmental volatility.
- The Concept of a Comprehensive Approach to Knowledge Management in the: As organizations face rapid change, this book advocates for strategic knowledge management to meet evolving customer expectations. It offers innovative ideas for managing intellectual resources effectively.
- European Union. Three Anniversaries. Polish Perspective: This interdisciplinary analysis explores the EU's integration processes from a Polish viewpoint, covering political and economic benefits and costs of key milestones like German reunification.
- Economics and Management in Information Technology Context: Combining theory and empirical research, this book addresses the challenges of business communication and management in the digital age, emphasizing data analytics and social value creation.
Challenges for marketing in 21st century
Cena produktu
Cena okładkowa – rynkowa cena produktu, często jest drukowana przez wydawcę na książce.
Najniższa cena z 30 dni – najniższa cena sprzedaży produktu w księgarni z ostatnich 30 dni, obowiązująca przed zmianą ceny.
Wszystkie ceny, łącznie z ceną sprzedaży, zawierają podatek VAT.