Management and marketing information systems

• Druk: Katowice, 2005
• Autor: Henryk Sroka, Małgorzata Pańkowska
• Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanation of the information systems genesis and generations, presentation of a development of different types of information systems, i.e. Transaction Processing Systems, Integrated Information Systems, Decision Support Systems, Expert Systems, Executive Information Systems, Marketing Information Systems and explanation of their significance in organisational strategy development. In the book authors give general principles of designing and implementation of information systems, present actual methods of business information system development.

• Kategorie:
  1. Ebooki i Audiobooki »
  2. Ebooki »
  3. Ekonomia, biznes
• Język wydania: angielski
• ISBN: 83-7246-928-8
• ISBN druku: 83-7246-928-8
• Liczba stron: 110

PREFACE	9

Chapter 1
ORGANIZATION, MANAGEMENT AND INFORMATION SYSTEMS	11
1. New Strategic Role of Management Information Systems in Organisation	11
2. Management Information Systems Generations	14
3. Perspectives of viewing of Management Information Systems in business organisations	17
4. Information Technology impact on organisational decision making and new organisational forms development	19
Questions and Problems for Discussion	20

Chapter 2
MANAGEMENT INFORMATION SYSTEMS IN BUSINESS ORGANISATIONS	21
1. Integrated Information Systems	21
2. Transaction Processing Systems	27
3. Decision Support Systems	29
4. Executive Information Systems	33
5. Expert Systems	34
Questions and Problems for Discussion	39

Chapter 3
MARKETING INFORMATION SYSTEMS	40
1. Functional and informational structure of Marketing Information Systems	40
2. Marketing Information Systems to support marketing research	45
3. Customer Relationship Management	50
4. Communication Management	52
Questions and Problems for Discussion	54

Chapter 4
STRATEGIC PLANNING OF INFORMATION SYSTEMS	55
1. Information Technology Strategy versus Information Systems Strategy development	55
2. Planning Information Systems Architecture	60
3. Information Systems Infrastructure Considerations	62
4. Planning Interorganisational Information Systems	64
5. Legacy Information Systems Reengineering	66
Questions and Problems for Discussion	68

Chapter 5
MANAGEMENT INFORMATION SYSTEMS BUILDING AND MAINTENANCE	69
1. Information Systems design methods	69
2. Insourcing versus Outsourcing of Information Technology	77
3. Management support methods for Information System development	80
Questions and Problems for Discussion	83

Chapter 6
KNOWLEDGE BASED INFORMATION SYSTEMS	85
1. Knowledge management system development	85
Questions and Problems for Discussion	89

Chapter 7
ELECTRONIC BUSINESS INFORMATION SYSTEMS	90
1. Global Information Society	90
2. Internet for business and economy	94
3. eBusiness and eCommerce models	95
4. mBusiness models	100
5. eMarketing and mMarketing	102
Questions and Problems for Discussion	103

REFERENCES	105
LIST OF FIGURES	109
LIST OF TABLES	110